Victoria's Secret (a lingerie firm) recently celebrated Native American Heritage Month by highlighting a controversial outfit in their annual fashion show. A nearly-naked female wore a feather headdress / war bonnet, which seemed to mock Native American symbolism of men earning feathers for strength & bravery. The sexy skimpy theme was highly criticized, drawing the attention of Sasha Houston Brown:
"These contemporary instances of cultural appropriation and stereotypes are really byproducts of ongoing colonialism, systemic racism, and the deliberately false narratives perpetuated about Native peoples by white society. Cultural commodification and dehumanized stereotypes extended far beyond any single corporation, retail franchise, or celebrity. Despite what dominant society and mainstream media say, Native culture is a vibrant and living culture. We are not a relic of the past, a theme or a trend; we are not a style or costume; we are not mascots, noble savages or romantic fictional entities. We are human beings and, despite all odds, we have survived"
"These contemporary instances of cultural appropriation and stereotypes are really byproducts of ongoing colonialism, systemic racism, and the deliberately false narratives perpetuated about Native peoples by white society. Cultural commodification and dehumanized stereotypes extended far beyond any single corporation, retail franchise, or celebrity. Despite what dominant society and mainstream media say, Native culture is a vibrant and living culture. We are not a relic of the past, a theme or a trend; we are not a style or costume; we are not mascots, noble savages or romantic fictional entities. We are human beings and, despite all odds, we have survived"