Nobody wants to live or to raise their family in a shithole.
Place Appeal is an increasingly important dimension of management & government. Every locality needs talent, entrepreneurialism & jobs to sustain (or create) a viable community.
Labor has increasing opportunities for migration. Places are in competition with each other to attract & keep key people. Those whose ideas and energies can create and develop crafts, industries and jobs are most in demand.
But it's not enough to offer a good salary. Lifestyle and living environment are also vitally important. Talented people with choices look for a creative, fun & prospering community, and a nice place to raise a family.
Systematic development of place appeal is thus essential.
Studies + Streetsmart Suggestions